Building brands with heart

Whether you are expanding your product or service range or launching a new brand, we offer workshops tailored to your current needs.

• Naming workshops: We explore names from every angle – rigorously researching against competitors and trademarks until we find the name that has the right ‘fit’ for your business.

• Brand workshops: We pair business strategy with a design thinking approach to uncover insights into how your brand can develop and the actions needed to evolve internally and externally, all with your business and consumer at heart.

• Customer Journey Workshops: Understanding the customer journey is one of the most crucial elements in your business. By evaluating your current customer journey, pain points, decision points, and ‘Moments of Joy’, we can provide insights and suggest ‘value add’ improvements for the future.

• Creative Brainstorming: If you are seeking clarity across any part of your business and need a new, fresh perspective or just want to hash over a creative business idea… we can help by giving you our time and creative brains in order to help you get ‘unstuck’ or solve a specific challenge.

Whether you have a new idea for a business or need to take your brand to the next level, Brand Roadmap is a top-line evaluation and roadmap aiming to set out the best direction for your brand, taking into account your business’s unique circumstances.

From the roadmap report you will receive, you’ll get a plan of action for how your brand and visual identity could be developed.

The Brand Roadmap is the preliminary process of developing a full strategy and visual identity, and it’s broken up into three parts:

Brand workshop: We will conduct a short workshop where we will ask you a series of questions to understand your business from your point of view and what your big picture is.

Research & Development: Separately from our work with you, we conduct a desktop audit of your industry, audience, competitors and market landscape. From insights gained, we develop insights into the best strategic approach for your brand.

Report Presentation: This is a complete presentation of your roadmap. We go through each step and section of the roadmap outlining all of your brand requirements, what you need, why you need it and how you’ll get there. This gives clear insights into your current state and the possibilities but also intuitions and direction on which approach to take with your ‘visual expression’.

The Brand Roadmap is a powerful springboard to get clarity and understanding of what’s required to build a successful brand and the steps to get you there.

Unlike the Brand Roadmap, the Brand Strategy Blueprint is your robust ‘plan of action’, powerhouse tool and guide. It’s a tangible plan and essential business framework that lays the internal foundation so you can build, shape and share an authentic and differentiated brand in the future.

Through deep-dive workshops, audits and research, the Brand Strategy Blueprint clearly defines and sets the rules on your brand’s DNA foundation, positioning in the market right through to its human personality and communication framework.

This powerful and extensive document will quickly guide you and anyone you invest in (employees, copywriters, web developers, social media experts etc.) to help you with your business and articulate the heart and soul of your brand. This is the foundation of your brand that guides your decision-making and enables your team to execute compelling marketing communications. Moreover, no more explaining what your brand is all about repeatedly!

Your Brand Strategy Blueprint communicates the difference you offer in the market. It is crafted from the ground up and represents the entire essence of the brand, setting the scene to build your visual identity that will bring the brand to life.