Brandhearted is an independent senior brand consultancy founded by Sam and Nikki.

Between us, we bring more than four decades of international experience across brand strategy, messaging, creative direction and design, gained across leading agencies, consultancies, boutique studios and businesses in the UK, the Middle East, Asia and Australia.

We work directly with founders and business leaders whose business has outgrown the way it is seen. The people you meet are the people who think, create and remain accountable for the work, from the first conversation to the last.

Our role is to champion the business you’ve built, uncover what lies at its heart and make its value visible. We bring strategic depth, creative judgement and genuine personal investment to every engagement.

Senior experience. Personal partnership.

The founders

Nichola Stones

Co-Founder
Strategic Brand & Design Consultant

Nikki believes the strongest ideas begin with the courage to imagine what could be, and the clarity and determination to make it real.

Empathetic, intuitive and imaginative, she creates brand and design work that feels right because it is grounded in strategy and sound commercial thinking. She is drawn to ambitious founders willing to think differently, challenge convention and build something that matters.

She brings ideas to life through considered, holistic brand experiences designed to engage people, strengthen businesses and create lasting value.

Nikki has more than 25 years of experience across brand and design in Asia, Europe and the Middle East. Her career spans international agencies and consulting, including PwC, where she led creative teams across brand, customer experience and UX/UI design. That breadth lets her connect creativity with customer insight, commercial understanding and strategic intent. She has worked with global brands including Macy’s, Frank And Oak, Chanel, Lidl, Miele, Samsonite, PwC, Infiniti, Cathay Pacific, HSBC, Rugby Sevens, Audi and Toyota. At Brandhearted, she brings strategy, imagination and design together to create brands that are coherent, distinctive and worthy of the businesses behind them.

Samantha Dorri

Co-Founder
Managing Director

Sam is driven by the possibility within ambitious people and businesses, and by the determination it takes to bring that potential fully to life.

Strategic, resourceful and deeply invested, she pairs big-picture thinking with the tenacity to move ideas forward. She brings clarity to complexity, champions the people behind the business and stays closely involved from the first conversation to the final outcome.

Her guiding belief is simple: where there’s a will, there’s a way.

Sam brings more than 25 years of international experience across brand strategy, messaging, creative direction, illustration and design. Her career spans leading global agencies, including Ogilvy and FutureBrand, in-house leadership roles and independent consultancy across Europe, the Middle East, Asia and Australia, working with organisations from global brands and major corporate portfolios to founder-led businesses. Alongside her agency career, she founded and ran a multi-award-winning creative business for more than nine years. Building a brand, developing both physical and digital products, marketing, selling and serving customers first-hand gives her a practical understanding of the realities founders face. Her agency days’ client experience includes American Express, Coca-Cola, DHL, Gulf Air, The Ritz-Carlton, Audi, The Daily Telegraph and Lancôme. At Brandhearted, Sam brings strategic clarity, creative judgement and genuine personal investment to every engagement, championing purpose and ambition enabling founders to become recognised for the value they’ve built.

The wider Brandhearted team

Skye Wellington

Senior Strategic Copywriter

Skye is a deep thinker and conceptualiser with a rare gift for language. She listens for what a business is really trying to say, then finds the words that make people feel it, with warmth, meaning and a little magic.

It is the human craft at the heart of a brand: real insight, creative instinct and a feel for exactly the right word, the part no tool can replace.

With over 25 years’ experience across a range of media, Skye is a savvy storyteller and communications expert. When it comes to getting the message across, clients can rely on her background as a copywriter and TV producer to effectively convey their story by identifying their point of difference, honing in on what is most meaningful for potential customers to hear, and establishing a tone of voice that marries the two. Her experience includes penning pithy and professional editorial for art, travel and entrepreneurial publications, as well as marketing copy for companies in the agriculture, education, finance, medical, retail and wellness sectors. When she’s not writing for clients looking for a way with words, attention to detail and great client servicing, she’s organising broadcast operations for international events such as the Olympics.

Tony Peck

Senior Strategic Copywriter

Tony knows the right words do more than communicate. They clarify value, shape perception and give people a reason to pay attention. He brings strategic thinking together with decades of creative experience to turn complex business ideas into language that is clear, compelling and memorable, with positioning, brand story and messaging working as one.

Because when the words are right, the value becomes impossible to ignore.

Tony believes in the power of brands and the impact of words. For over 25 years he has created award-winning advertising for clients from airlines to banks, telcos, property developers, IT, casinos, media and more. Both in Australia and internationally, he has earned the trust of clients including Air New Zealand, Westpac, Nokia, Microsoft, Wynn Macau, The South China Morning Post, Pizza Hut, Big W, Radio Rentals and the Australian Army. His most senior roles, including Executive Creative Director at Ogilvy, saw him lead creative output for The Economist, Northwest Airlines and IBM across the Asia Pacific, and The Coca-Cola Company, American Express and DHL across the Middle East and North Africa. It was at Ogilvy that Tony and Sam first worked together, a creative partnership built on shared standards, mutual trust and a belief that great words and great strategy are inseparable.

Tash Jeena

Creative Director

Great design is never just about how something looks. It is about how it makes people feel. Tash brings a rare combination of creative brilliance, strategic thinking and genuine human empathy to every brand she touches. She does not just follow design trends, she understands people.

And that understanding is what turns a visual identity into something truly unforgettable.

Tash is an experienced Senior Graphic Designer and Creative Director with a multi-talented background in digital design and branding. With over 10 years of experience spanning agency, in-house and freelance roles, she has collaborated with leading Australian brands including MCoBeauty, Hommey and Gazman, where she has led creative direction across multi-channel campaigns, balancing strategy, storytelling and design craft to deliver meaningful brand experiences. Her expertise spans UX/UI design, e-commerce, email flows, performance creative, campaign direction and brand identity development, supported by a deep understanding of consumer behaviour and digital performance. Guided by a belief that great design connects people through emotion and purpose, Tash is passionate about working with progressive, customer-led and community-conscious brands. Her work is driven by curiosity, empathy and an ongoing commitment to sustainability and authenticity in the creative process. She enjoys exploring emerging design trends and helping brands articulate their unique story through thoughtful, modern design.